Jamila Atakuma

about Jamila Javanshir (Atakuman)


A senior business development professional that drives business growth through rigorous analysis and practical solutions.

A holder of a Bachelor Degree with Honours in Education and a Master of Business Administration Degree, Warwick University, UK.

Over 20 years of senior leadership experience in all facets of commercial strategy planning and implementation across diverse geographic regions, business contexts and industry sectors.

Track record in delivering strategic pursuits, directing research, developing new concepts, conducting feasibility studies, writing business plans, managing sales & marketing operations, supervising revenue optimization activities, managing projects, driving stakeholder engagement and corporate partnerships.

Marketing & Sales
Developed and established new products and brands and accomplished breakthrough commercial targets by delivering successful pursuits, creating unique market-entry strategies, building clear brand architecture and identities and assets, driving brand awareness and conversion strategies in B2B, B2C and B2G contexts and cementing strategic industry partnerships. Coordinated activities across large networks of international marketing and sales and trade offices while working in large multi-national corporations and with Government.

Executed six international luxury Hotel launches with Hyatt, Marriott and Jumeirah groups; Established a new Hospitality Development and Asset Management organisation; Led marketing management of multi-million mix-use real-estate developments; Managed and executed airline and tourism industry partnerships and contracts; Played instrumental role on National and Regional Tourism Boards and Major Event Industry Advisory Boards (Culture, Sports, Business).

Managed sales, marketing and revenue teams of up to 10 direct and 30 indirect reports. Track record of successful recruitment and talent development through coaching and hands-on support.

Tourism, Hospitality and Real Estate
Managed a broad range of destinations, international brands and products from luxury beach resorts, ski destinations to cultural and culinary hubs, from medium-sized city hotels and premium 800-key convention facilities, exclusive private clubs and multi-million mix-use commercial and residential developments.

Industries & Sectors
Project development and engagement across Government, research and academia, industry and startup community while working on various projects in Trade and Investment, Education, Professional Services, Digital Innovation and Technology, Agriculture, Sustainability, Sports and Recreation, Culture and Tourism, Government and Philanthropy.

Lives in Melbourne, Australia since 2015. Currently helps businesses with advice and hands-on project management.

To organise an initial meeting email Jamila at jamila.javanshir@gmail.com